1. To promote the growth, development and welfare of the outdoor and/or out-of-home advertising and the sign industry (“the industry”) in the Philippines.
2. To promote strict adherence to ethical principles and practices, thus raising the standards of the industry.
3. To promote greater awareness of the importance, usefulness and essential role of the industry in mass media.
4. To develop and maintain closer ties among members and to work together to provide solutions to the problems affecting the industry.
5. To ensure that its members abide by rules, regulations and laws set forth by government, which covers the industry, most importantly, those that affect public interest and the environment.